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Benefits of Building a Small Business Website

A website is an effective marketing device. A well-maintained website can be everything you need to gain a competitive advantage in your industry and enhance your brand and image. Building your website provides various benefits such as helping you receive more leads and prospects, boost sales, improve your professional "brand," and enhance your customer service. However, according to some recent studies, only approximately 50% of all small businesses have websites. Here are some of the top reasons why small business owners should invest in building a website.

 

Control your Rankings

 

When you have a website, you can use SEO basics at this link to help manage where your site shows up and for which search terms. By making optimized content, building relevant links and creating a brand that customers want to engage with, you make yourself as an authority in the eyes of search engines and boost your chances of appearing for the right search words - the ones paying customers are using to find businesses such as yours. Building an optimized website helps you to gain essential visibility for the right terms.

 

Business Credibility

 

A study demonstrated that 84% of consumers believe that small businesses with websites are more credible than the ones who do not. The days of traditional advertising are winding down and to stay relevant and credible, small businesses must have a small business website. In other words, if all your competitors have websites and your business does not, who do you think appears more credible?

 

Advertising

 

A website is definitely more environmentally friendly for advertising and marketing purposes. There are numerous ways to advertise your products or services using the internet. For instance, you can use social media platforms to boost visibility. Another way is to SEO in your website.  These are vital benefit for your business. Optimizing your website for search engines can boost the ranking of your website which then leads to increased sales and higher profits.

 

Save Money

 

As a small business owner you most likely believe that you cannot afford a professional website, but you also can't afford NOT to. Even though the expenses of building a website vary, once it's up and running, a website for a small business typically costs under $100 a month and, in many cases, as little as $20. Compared to the cost of a newspaper ad, when you think about the potential market you can reach with a website, it is a more cost-effective way for marketing and advertising. Watch http://www.youtube.com/watch?v=pC8KGpMxuYo to learn more about web design.

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